As the first major fashion event of the year, 2023 Milan Men's Wear Week naturally attracts the attention of countless fashion enthusiasts and fashionable men.

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As one of the representatives of Italian men's clothing craftsmanship and urban men's classic fashion, ZEGNA has always been the most unforgettable and eye-catching presence of Milan Men's Wear Week.

From multiple appearances at the top of the schedule, marking the beginning of the entire Milan Fashion Week, it can be seen that ZEGNA's position in the men's clothing industry cannot be underestimated.

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This time, breaking the tradition of previous opening ceremonies, we present the brand's 2023 winter men's fashion show with a finale, marking the perfect end of Milan Men's Fashion Week.

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The theme of this Zegna 2023 Winter Fashion Show is "The OASI OF CASHMERE", which not only makes people feel the fierce battle of ZEGNA this season, but also attracts everyone's curiosity. What breakthroughs and what kind of show will it bring, which is now known as the classic of men's fashion?

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Continuing the Green Manifesto with a Big Show

Focusing on the Essence of Fashion with Materials

Unlike the 2023 Spring/Summer series held on the outdoor rooftop, which is full of natural atmosphere and emphasizes tracing back to the source and rebirth, this time ZEGNA has set the runway indoors.

Before the big show began, apart from a few lights guiding the audience to find a place, the entire space was shrouded in black, making it particularly mysterious and solemn.

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As the overhead camera sweeps slowly, the original quiet and soothing piano sound is replaced by the progressive atmosphere of Electronic music.

A light shone directly on the runway, turning into a path drawn by light in black.

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Under the illumination of the light, the originally fine sand and gravel ground refracts a shimmering light gray, forming a visual intertextuality with the five sets of gray shapes before the start of this big show.

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The soft and smooth luxurious fabric, as well as the smooth and concise exquisite cutting, also become agile under the light, bringing the precious lightness of the autumn and winter seasons.

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When you look closer, you can also feel the texture of the fabric, creating a "soft and hard" collision with the rough ground.

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The simple black tone and lighting on the runway maximize the "touch" conveyed through visual expression.

There is no excess stacking, no unnecessary attachment, everything has returned to the most authentic fashion experience.

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The presentation of Alessandro Sartori is undoubtedly at the master level, using a gentle lifting of four or two kilograms to find the optimal solution for the presentation of runway clothing.

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The communication of the brand's spiritual concept not only emphasizes the material, but also penetrates the details.

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The background music selected for the show is "Rift", a soundtrack produced for the natural documentary "Au plus pr è s des requins" by Pierre Lefeuvre, a French Electronic music man, in his personal project Sayset.

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This documentary uses the perspective of oceanographer and director Pauline Li é tar, who has been tracking for three years, to present a grand story of how a group of sharks in the ocean embark on a journey of life breeding and find their direction in the vast blue.

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In this process, in addition to the threat of predators, they also have to escape the slaughter and pollution brought by humans.

The director hopes to reveal the ocean's problems about Plastic pollution, climate warming, industrial fishing and so on, and appeal to the public to protect the future of the ocean.

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As a family enterprise with a history of 100 years, ZEGNA has been spreading from the natural area Oasi Zegna (Oasi Zegna), where it was born, to practice the green and sustainable concept of brand and the whole industry.

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And in the form of giving back to society and nature, we will initiate natural conservation and a series of afforestation plans, taking green fashion as an important theme for the future development of the brand.

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Last season, art director Alessandro Sartori named the show "BORN IN OASI ZEGNA", returning to the promised land of the brand. The story begins with an oasis as the starting point once again.

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In this season's ZEGNA 2023 autumn and winter series, the story will also continue to be written.

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The OASI OF CASHMERE. As the name implies, the brand and Alessandro Sartori hope to continue to deepen the unremitting pursuit of outstanding aesthetics and the green concept of positive action symbolized by Oasi Zegna by presenting the proud Oasi Cashmere fabric and series of products.

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It is not only the fabric workshops of Zegna Woolen Mill, Bonotto, Dondi, Filati Biagioli Modesto and Tessitura Ubertino directly controlled by the Group, which further consolidate the global leading position of ZEGNA in the field of high-quality fabrics.

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At the same time, this series is also a key development for the brand towards tracing its roots.

ZEGNA promises that by 2024, all the cashmere fibers used in this series will be traceable and certified to achieve true sustainable fashion.

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The main creative theme of Oasi Cashmere fabric has already been revealed in the pre show digital animation trailer video, which is like clouds floating, pulling, and expanding.

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In this season's fashion show live broadcast, we also saw the creative team using montage techniques to edit and intersperse a show in the show.

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In the white space where the atmosphere was completely opposite to the scene, the same models wore the same look for a walk.

Surrounding the space is a glass air box filled with cashmere fibers.

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Guests can experience the floating and settling of cashmere fibers up close

Like magic, dynamically presenting the key link in the transformation of the form of Oasi Cashmere fabric is also an important stage in the production process of cashmere fabric.

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The scene of the origin and birth of fabrics also inspired Alessandro Sartori to cleverly inject his design thinking on function and shape, silhouette and texture into the exploration of fabrics.

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Just like at the final curtain call of a big show, the lights go out, leaving only endless darkness.

When the lights lit up again, the purple black curtain that initially served as the background on the runway fell in an instant.

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The waves and ripples brought about by free vertical movement, like the surging tide of darkness, make people feel the amazing beauty of movement brought by the fabric.

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Combined with the show music, Down The Wall from Cubicolor, a Electronic music group, seems to break the wall of style aesthetics, functional design, and fabric materials, making everything organically integrated.

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